Advertising and the mind of the consumer : what works, what doesn't, and why /

Advertising and the mind of the consumer : what works, what doesn't, and why /

Bibliografski detalji
Glavni autor:	Sutherland, Max
Daljnji autori:	Sylvester, Alice K.
Format:	Knjiga
Jezik:	English
Izdano:	St. Leonards, NSW : Allen & Unwin, 2010.
Izdanje:	3rd ed.
Teme:	Advertising > Psychological aspects. Consumer behavior.
Classic Catalogue:	View this record in Classic Catalogue

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