Advertising and the mind of the consumer : what works, what doesn't, and why /

Advertising and the mind of the consumer : what works, what doesn't, and why /

ग्रंथसूची विवरण
मुख्य लेखक:	Sutherland, Max
अन्य लेखक:	Sylvester, Alice K.
स्वरूप:	पुस्तक
भाषा:	English
प्रकाशित:	St. Leonards, NSW : Allen & Unwin, 2010.
संस्करण:	3rd ed.
विषय:	Advertising > Psychological aspects. Consumer behavior.
Classic Catalogue:	View this record in Classic Catalogue

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