Advertising and the mind of the consumer : what works, what doesn't, and why /

Advertising and the mind of the consumer : what works, what doesn't, and why /

Détails bibliographiques
Auteur principal: Sutherland, Max
Autres auteurs: Sylvester, Alice K.
Format: Livre
Langue:English
Publié: St. Leonards, NSW : Allen & Unwin, 2010.
Édition:3rd ed.
Sujets:
Advertising > Psychological aspects.
Consumer behavior.
Classic Catalogue: View this record in Classic Catalogue

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