Advertising and the mind of the consumer : what works, what doesn't, and why /

Advertising and the mind of the consumer : what works, what doesn't, and why /

Manylion Llyfryddiaeth
Prif Awdur:	Sutherland, Max
Awduron Eraill:	Sylvester, Alice K.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	St. Leonards, NSW : Allen & Unwin, 2010.
Rhifyn:	3rd ed.
Pynciau:	Advertising > Psychological aspects. Consumer behavior.
Classic Catalogue:	View this record in Classic Catalogue

Eitemau Tebyg

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