Advertising and the mind of the consumer : what works, what doesn't, and why /

Advertising and the mind of the consumer : what works, what doesn't, and why /

Dades bibliogràfiques
Autor principal:	Sutherland, Max
Altres autors:	Sylvester, Alice K.
Format:	Llibre
Idioma:	English
Publicat:	St. Leonards, NSW : Allen & Unwin, 2010.
Edició:	3rd ed.
Matèries:	Advertising > Psychological aspects. Consumer behavior.
Classic Catalogue:	View this record in Classic Catalogue

Ítems similars

The seven lost secrets of success : million dollar ideas of Bruce Barton, America's forgotten genius /
per: Vitale, Joe, 1953-
Publicat: (2007)

Effective advertising : understanding when, how, and why advertising works /
per: Tellis, Gerard J., 1950-
Publicat: (2004)

Impacts on consumer behavior through online video advertisement
per: Bhuiyan, Anisul Islam
Publicat: (2021)

Consumers' behavior towards telecommunication operators’ services in Bangladesh
per: Hasin, Munira
Publicat: (2021)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
per: Chowdhury, Sunzid
Publicat: (2024)

Consumer behavior /
per: Hoyer, Wayne D.
Publicat: (1999)

Understanding the consumer /
per: Szmigin, Isabelle
Publicat: (2003)

Consumer behavior /
per: Hoyer, Wayne D.
Publicat: (2009)

Consumer behavior : buying, having, and being /
per: Solomon, Michael R.
Publicat: (2011)

Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
per: Andaleeb, Syed Saad
Publicat: (2016)

Consumer behaviour in a week /
per: Cave, Susan, 1949-
Publicat: (2001)

Consumer behavior : concepts and applications /
per: Loudon, David L.
Publicat: (1993)

A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour
per: Ahmed, Tamjid
Publicat: (2024)

Analysis and determination of consumer behavior on digital marketing
per: Masherafi, Nishat Rahman
Publicat: (2023)

Understanding the consumer /
per: Parameswaran, M G.
Publicat: (2003)

Effectiveness of Facebook advertising for marketing promotions and its influence on consumer
per: Ahona, Annan Masum
Publicat: (2024)

Daraz and 11.11- How it impacts on consumers purchase behavior
per: Habib, Hafsa
Publicat: (2024)

How consumers view hospital advertising
per: Andaleeb, Syed Saad
Publicat: (2016)

Consumer behavior : buying, having, and being /
per: Solomon, Michael R.
Publicat: (2002)

Consumer behavior : building marketing strategy /
per: Hawkins, Del I.
Publicat: (2004)

Consumer behavior & marketing strategy /
per: Peter, J. Paul
Publicat: (2010)

Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
per: Ullah, G. M. Shafayet, et al.
Publicat: (2016)

The unmanageable consumer /
per: Gabriel, Yiannis, 1952-
Publicat: (2006)

Consumer behavior /
per: Schiffman, Leon G.
Publicat: (2004)

Consumer behavior /
per: Schiffman, Leon G.
Publicat: (1997)

Advertising management /
per: Jethwaney, Jaishri N.
Publicat: (2006)

Advertising : principles & practice /
per: Wells, William, 1926-
Publicat: (2003)

Advertising : principles & practice /
per: Wells, William, 1926-
Publicat: (2006)

Consumer behavior & marketing strategy /
per: Peter, J. Paul
Publicat: (2005)

Consumer behavioral intention on purchasing Omera LPG
per: Khan, Md. Javed
Publicat: (2019)

Contemporary issues in marketing and consumer behaviour /
per: Parsons, Elizabeth
Publicat: (2009)

Consumer behavior : buying, having, and being /
per: Solomon, Michael R.
Publicat: (2016)

Advertising management /
per: Batra, Rajeev
Publicat: (2006)

Advertising management /
per: Batra, Rajeev
Publicat: (1996)

Advertising : a cultural economy /
per: McFall, Elizabeth Rose
Publicat: (2004)

Consumer behavior and managerial decision making /
per: Kardes, Frank R.
Publicat: (2002)

Advertising and promotions : an integrated brand approach /
Publicat: (2012)

Gravitational marketing : the science of attracting customers /
per: Vee, Jimmy, 1975-
Publicat: (2008)

Consumer buying behavior during the pandemic- a sales analysis on Bikroy.com.
per: Sultana, Nishat
Publicat: (2022)

Representation of consumer culture in contemporary literature: from Roland Barthes' Mythologies to Will Self's The Sweet Smell of Psychosis
per: Alam, Israt
Publicat: (2017)