Advertising and the mind of the consumer : what works, what doesn't, and why /

Advertising and the mind of the consumer : what works, what doesn't, and why /

Bibliographic Details
Main Author: Sutherland, Max
Other Authors: Sylvester, Alice K.
Format: Book
Language:English
Published: St. Leonards, NSW : Allen & Unwin, 2010.
Edition:3rd ed.
Subjects:
Advertising > Psychological aspects.
Consumer behavior.
Classic Catalogue: View this record in Classic Catalogue

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