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| LEADER |
01286nam a2200301 a 4500 |
| 001 |
12136501 |
| 008 |
111120s2010 at a b 001 0 eng |
| 010 |
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|a 00340982
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| 020 |
|
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|a 9781741755992
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| 020 |
|
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|a 1865082317
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| 040 |
|
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|a DLC
|c DLC
|d DLC
|d BD-DhAAL
|
| 050 |
0 |
0 |
|a HF5822
|b .S84 2000
|
| 082 |
0 |
0 |
|a 659.1019
|2 21
|
| 100 |
1 |
|
|a Sutherland, Max
|
| 245 |
1 |
0 |
|a Advertising and the mind of the consumer :
|b what works, what doesn't, and why /
|c Max Sutherland and Alice K. Sylvester.
|
| 250 |
|
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|a 3rd ed.
|
| 260 |
|
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|a St. Leonards, NSW :
|b Allen & Unwin,
|c 2010.
|
| 300 |
|
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|a xii, 366 p. :
|b ill. ;
|c 23 cm.
|
| 500 |
|
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|a "revised 3rd international edition"--Cover.
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 541 |
|
|
|e 00023828
|
| 650 |
|
0 |
|a Advertising
|x Psychological aspects.
|
| 650 |
|
0 |
|a Consumer behavior.
|
| 700 |
1 |
|
|a Sylvester, Alice K.
|
| 852 |
1 |
|
|a Ayesha Abed Library
|c General shelf.
|
| 999 |
|
|
|c 11452
|d 11452
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| 952 |
|
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