Advertising and the mind of the consumer : what works, what doesn't, and why /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
St. Leonards, NSW :
Allen & Unwin,
2010.
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| Edition: | 3rd ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Item Description: | "revised 3rd international edition"--Cover. |
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| Physical Description: | xii, 366 p. : ill. ; 23 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781741755992 1865082317 |