APA-Zitierstil (7. Ausg.)

Sutherland, M., & Sylvester, A. K. (2010). Advertising and the mind of the consumer: What works, what doesn't, and why (3rd ed.). Allen & Unwin.

Chicago-Zitierstil (17. Ausg.)

Sutherland, Max, und Alice K. Sylvester. Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why. 3rd ed. St. Leonards, NSW: Allen & Unwin, 2010.

MLA-Zitierstil (8. Ausg.)

Sutherland, Max, und Alice K. Sylvester. Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why. 3rd ed. Allen & Unwin, 2010.