Marketing research; text and cases /

Marketing research; text and cases /

Bibliographic Details
Main Author:	Boyd, Harper W.
Other Authors:	Westfall, Ralph L.
Format:	Book
Language:	English
Published:	Homewood, Ill., Delhi: R. D. Irwin; A.I.T.B.S 2002 (reprinted).
Edition:	Seventh edition
Subjects:	Marketing research.
Classic Catalogue:	View this record in Classic Catalogue

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