Marketing research; text and cases /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill., Delhi:
R. D. Irwin; A.I.T.B.S
2002 (reprinted).
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| Edition: | Seventh edition |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xv, 816 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 8185386161 |