Marketing research; text and cases /

书目详细资料
主要作者: Boyd, Harper W.
其他作者: Westfall, Ralph L.
格式: 图书
语言:English
出版: Homewood, Ill., Delhi: R. D. Irwin; A.I.T.B.S 2002 (reprinted).
版:Seventh edition
主题:
Classic Catalogue: View this record in Classic Catalogue
实物特征
实物描述:xv, 816 pages : illustrations ; 24 cm.
参考书目:Includes bibliographical references.
ISBN:8185386161