APA (7th ed.) Citation

Boyd, H. W., & Westfall, R. L. (2002). Marketing research; text and cases (Seventh edition.). R. D. Irwin; A.I.T.B.S.

Chicago Style (17th ed.) Citation

Boyd, Harper W., and Ralph L. Westfall. Marketing Research; Text and Cases. Seventh edition. Homewood, Ill., Delhi: R. D. Irwin; A.I.T.B.S, 2002.

MLA (8th ed.) Citation

Boyd, Harper W., and Ralph L. Westfall. Marketing Research; Text and Cases. Seventh edition. R. D. Irwin; A.I.T.B.S, 2002.