Essentials of strategic management : the quest for competitive advantage /

Essentials of strategic management : the quest for competitive advantage /

Dades bibliogràfiques
Autor principal: Gamble, John (John E.)
Altres autors: Thompson, Arthur A., 1940-
Format: Llibre
Idioma:English
Publicat: New York : McGraw-Hill Irwin, c2011.
Edició:2nd ed.
Matèries:
Strategic planning.
Business planning.
Competition.
Strategic planning > Case studies.
Classic Catalogue: View this record in Classic Catalogue
Descripció
Descripció física:xxxi, 557 p. : col. ill. ; 26 cm.
Bibliografia:Includes bibliographical references and indexes.
ISBN:9780078137143 (pbk. : alk. paper)
0078137144 (pbk. : alk. paper)
9780071220811 (pbk.)
007122081X (pbk.)

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