International marketing /

Bibliographic Details
Main Author: Cateora, Philip R
Other Authors: Graham, John L., Salwan, Prashant
Format: Book
Published: New Delhi : Mc Graw-Hill, c2007.[reprinted 2011]
Edition:Thirteen edition
Subjects:
Classic Catalogue: View this record in Classic Catalogue
Description
Physical Description:xxx, 888 p. : ill. ; 27 cm.
Bibliography:Includes index.
ISBN:9780070666993
0070666997