Cateora, P. R., Graham, J. L., & Salwan, P. (2007). International marketing (Thirteen edition.). Mc Graw-Hill.
Cita Chicago Style (17a ed.)Cateora, Philip R., John L. Graham, y Prashant Salwan. International Marketing. Thirteen edition. New Delhi: Mc Graw-Hill, 2007.
Cita MLA (8a ed.)Cateora, Philip R., et al. International Marketing. Thirteen edition. Mc Graw-Hill, 2007.
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