Managerial economics : economic tools for today's decision makers /
| Glavni avtor: | |
|---|---|
| Drugi avtorji: | , |
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Upper Saddle River, N.J. : Delhi :
Prentice Hall ; Pearson,
c2011.
|
| Izdaja: | 6th ed. |
| Teme: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Kazalo:
- Introduction
- The firm and its goals
- Supply and demand
- Demand elasticity
- Demand estimation and forecasting
- The theory and estimation of production
- The theory and estimation of cost
- Pricing and output decisions : perfect competition and monopoly
- Pricing and output decisions : monopolistic competition and oligopoly
- Special pricing practices
- Game theory and asymmetric information
- Capital budgeting and risk
- The multinational corporation and globalization
- Government and industry : challenges and opportunities for today's manager
- Managerial economics in action : the case of the refreshment beverage industry.