Managerial economics : economic tools for today's decision makers /
| Autor principal: | |
|---|---|
| Altres autors: | , |
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Upper Saddle River, N.J. : Delhi :
Prentice Hall ; Pearson,
c2011.
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| Edició: | 6th ed. |
| Matèries: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Taula de continguts:
- Introduction
- The firm and its goals
- Supply and demand
- Demand elasticity
- Demand estimation and forecasting
- The theory and estimation of production
- The theory and estimation of cost
- Pricing and output decisions : perfect competition and monopoly
- Pricing and output decisions : monopolistic competition and oligopoly
- Special pricing practices
- Game theory and asymmetric information
- Capital budgeting and risk
- The multinational corporation and globalization
- Government and industry : challenges and opportunities for today's manager
- Managerial economics in action : the case of the refreshment beverage industry.