Managerial economics : economic tools for today's decision makers /

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Keat, Paul G.
অন্যান্য লেখক: Young, Philip K. Y., Banerjee, Sreejata
বিন্যাস: গ্রন্থ
ভাষা:English
প্রকাশিত: Upper Saddle River, N.J. : Delhi : Prentice Hall ; Pearson, c2011.
সংস্করন:6th ed.
বিষয়গুলি:
Classic Catalogue: View this record in Classic Catalogue
সূচিপত্রের সারণি:
  • Introduction
  • The firm and its goals
  • Supply and demand
  • Demand elasticity
  • Demand estimation and forecasting
  • The theory and estimation of production
  • The theory and estimation of cost
  • Pricing and output decisions : perfect competition and monopoly
  • Pricing and output decisions : monopolistic competition and oligopoly
  • Special pricing practices
  • Game theory and asymmetric information
  • Capital budgeting and risk
  • The multinational corporation and globalization
  • Government and industry : challenges and opportunities for today's manager
  • Managerial economics in action : the case of the refreshment beverage industry.