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01469pam a2200325 a 4500 |
| 001 |
4396644 |
| 005 |
19921201151633.3 |
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110526s1993 ilua b 001 0 eng |
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|a 92030863
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|a DLC
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|a HF5415.2
|b .D537 1993
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| 082 |
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|a 658.8/3
|2 20
|
| 100 |
1 |
|
|a Dillon, William R.
|9 1244
|
| 245 |
1 |
0 |
|a Essentials of marketing research /
|c William R. Dillon, Thomas J. Madden, Neil H. Firtle.
|
| 260 |
|
|
|a Homewood, IL ;
|a Boston, MA :
|b Irwin,
|c c1993.
|
| 300 |
|
|
|a xviii, 556 p. :
|b ill. ;
|c 26 cm.
|
| 440 |
|
4 |
|a The Irwin series in marketing
|9 1245
|
| 500 |
|
|
|a "Free instructor's copy ... Not for sale"--P. 4 colophon.
|
| 504 |
|
|
|a Includes bibliographical references and indexes.
|
| 541 |
|
|
|e 00011654
|
| 650 |
|
0 |
|a Marketing research.
|9 1246
|
| 700 |
1 |
|
|a Madden, Thomas J.
|9 1247
|
| 700 |
1 |
|
|a Firtle, Neil H.
|9 1248
|
| 906 |
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|x Price not available in Register
|