Essentials of marketing research /
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, IL ; Boston, MA :
Irwin,
c1993.
|
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Item Description: | "Free instructor's copy ... Not for sale"--P. 4 colophon. |
|---|---|
| Physical Description: | xviii, 556 p. : ill. ; 26 cm. |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0256081123 |