Dillon, W. R., Madden, T. J., & Firtle, N. H. (1993). Essentials of marketing research. Irwin.
芝加哥风格引文Dillon, William R., Thomas J. Madden, 与 Neil H. Firtle. Essentials of Marketing Research. Homewood, IL ; Boston, MA: Irwin, 1993.
MLA引文Dillon, William R., et al. Essentials of Marketing Research. Irwin, 1993.
警告：这些引文格式不一定是100％准确.