Services marketing : integrating customer focus across the firm /

Bibliografske podrobnosti
Glavni avtor: Zeithaml, Valarie A.
Drugi avtorji: Bitner, Mary Jo
Format: Knjiga
Jezik:English
Izdano: Boston ; McGraw-Hill/Irwin, c2003 [Reprinted].
Izdaja:3rd ed.
Teme:
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Ayesha Abed Library: General Shelf

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Signatura: 658.8 ZEI
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