Services marketing : integrating customer focus across the firm /

Bibliographic Details
Main Author: Zeithaml, Valarie A.
Other Authors: Bitner, Mary Jo
Format: Book
Language:English
Published: Boston ; McGraw-Hill/Irwin, c2003 [Reprinted].
Edition:3rd ed.
Subjects:
Classic Catalogue: View this record in Classic Catalogue
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by Zeithaml, Valarie A.
Published 2013
Book