Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

Visa andra versioner (1)
Bibliografiska uppgifter
Huvudupphovsman: Zeithaml, Valarie A.
Övriga upphovsmän: Bitner, Mary Jo
Materialtyp: Bok
Språk:English
Publicerad: Boston ; McGraw-Hill/Irwin, c2003 [Reprinted].
Upplaga:3rd ed.
Ämnen:
Service industries > Marketing.
Customer services.
Marketing.
Classic Catalogue: View this record in Classic Catalogue

Liknande verk

Liknande verk