Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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Detalhes bibliográficos
Autor principal: Zeithaml, Valarie A.
Outros Autores: Bitner, Mary Jo
Formato: Livro
Idioma:English
Publicado em: Boston ; McGraw-Hill/Irwin, c2003 [Reprinted].
Edição:3rd ed.
Assuntos:
Service industries > Marketing.
Customer services.
Marketing.
Classic Catalogue: View this record in Classic Catalogue

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