Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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Opis bibliograficzny
1. autor:	Zeithaml, Valarie A.
Kolejni autorzy:	Bitner, Mary Jo
Format:	Książka
Język:	English
Wydane:	Boston ; McGraw-Hill/Irwin, c2003 [Reprinted].
Wydanie:	3rd ed.
Hasła przedmiotowe:	Service industries > Marketing. Customer services. Marketing.
Classic Catalogue:	View this record in Classic Catalogue

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