Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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書誌詳細
第一著者:	Zeithaml, Valarie A.
その他の著者:	Bitner, Mary Jo
フォーマット:	図書
言語:	English
出版事項:	Boston ; McGraw-Hill/Irwin, c2003 [Reprinted].
版:	3rd ed.
主題:	Service industries > Marketing. Customer services. Marketing.
Classic Catalogue:	View this record in Classic Catalogue

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