Services marketing : integrating customer focus across the firm /
Autore principale: | Zeithaml, Valarie A. |
---|---|
Altri autori: | Bitner, Mary Jo |
Natura: | Libro |
Lingua: | English |
Pubblicazione: |
Boston ;
McGraw-Hill/Irwin,
c2003 [Reprinted].
|
Edizione: | 3rd ed. |
Soggetti: | |
Classic Catalogue: | View this record in Classic Catalogue |
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