Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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Bibliografiske detaljer
Hovedforfatter:	Zeithaml, Valarie A.
Andre forfattere:	Bitner, Mary Jo
Format:	Bog
Sprog:	English
Udgivet:	Boston ; McGraw-Hill/Irwin, c2003 [Reprinted].
Udgivelse:	3rd ed.
Fag:	Service industries > Marketing. Customer services. Marketing.
Classic Catalogue:	View this record in Classic Catalogue

Lignende værker

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