Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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Podrobná bibliografie
Hlavní autor:	Zeithaml, Valarie A.
Další autoři:	Bitner, Mary Jo
Médium:	Kniha
Jazyk:	English
Vydáno:	Boston ; McGraw-Hill/Irwin, c2003 [Reprinted].
Vydání:	3rd ed.
Témata:	Service industries > Marketing. Customer services. Marketing.
Classic Catalogue:	View this record in Classic Catalogue

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