Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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书目详细资料
主要作者:	Zeithaml, Valarie A.
其他作者:	Bitner, Mary Jo
格式:	图书
语言:	English
出版:	Boston ; McGraw-Hill/Irwin, c2003 [Reprinted].
版:	3rd ed.
主题:	Service industries > Marketing. Customer services. Marketing.
Classic Catalogue:	View this record in Classic Catalogue

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