Services marketing : integrating customer focus across the firm /
第一著者: | |
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その他の著者: | |
フォーマット: | 図書 |
言語: | English |
出版事項: |
Boston ;
McGraw-Hill/Irwin,
c2003 [Reprinted].
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版: | 3rd ed. |
主題: | |
Classic Catalogue: | View this record in Classic Catalogue |
物理的記述: | xx, 668 p. : ill. ; 26 cm. |
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書誌: | Includes bibliographical references and index. |
ISBN: | 0070530424 0072471425 (alk. paper) |