Zeithaml, V. A., & Bitner, M. J. (2003). Services marketing: Integrating customer focus across the firm (3rd ed.). McGraw-Hill/Irwin.
Цитирование в стиле Чикаго (17-е изд.)Zeithaml, Valarie A., и Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 3rd ed. Boston: McGraw-Hill/Irwin, 2003.
Цитирование MLA (8-е изд.)Zeithaml, Valarie A., и Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 3rd ed. McGraw-Hill/Irwin, 2003.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.