Zeithaml, V. A., & Bitner, M. J. (2003). Services marketing: Integrating customer focus across the firm (3rd ed.). McGraw-Hill/Irwin.
Chicago (17e ed.) BronvermeldingZeithaml, Valarie A., en Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 3rd ed. Boston: McGraw-Hill/Irwin, 2003.
MLA (8e ed.) BronvermeldingZeithaml, Valarie A., en Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 3rd ed. McGraw-Hill/Irwin, 2003.
Let op: Deze citaties zijn niet altijd 100% accuraat.