Marketing management /
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
c2011.
|
| Phiên bản: | 4th ed. |
| Những chủ đề: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Mục lục:
- Marketing and the job of the marketing manager
- A strategic marketing framework
- Marketing research
- Analyzing consumer behavior
- Organizational buying behavior
- Market structure and competitor analysis
- Product decisions
- New product development
- Pricing
- Communications and advertising strategy
- Sales promotion
- Channels of distribution
- Direct channels of distribution : personal selling and direct marketing
- Customer relationship management
- Special topic : strategies for service markets.