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01783nam a2200313 a 4500 |
| 001 |
16219843 |
| 008 |
100506s2011 njua b 001 0 eng |
| 010 |
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|a 2010019160
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| 020 |
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|a 9780136074892
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| 020 |
|
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|a 0136074898
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| 020 |
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|a 9780136074625
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|a 0136074626
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| 040 |
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|a DLC
|c DLC
|d BD-DhAAL
|
| 050 |
0 |
0 |
|a HF5415.13
|b .W5476 2011
|
| 082 |
0 |
0 |
|a 658.8
|2 22
|
| 100 |
1 |
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|a Winer, Russell S.
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| 245 |
1 |
0 |
|a Marketing management /
|c Russell S. Winer, Ravi Dhar.
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| 250 |
|
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|a 4th ed.
|
| 260 |
|
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|a Upper Saddle River, N.J. :
|b Pearson Prentice Hall,
|c c2011.
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| 300 |
|
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|a xxi, 506 p. :
|b col. ill. ;
|c 28 cm.
|
| 504 |
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|a Includes bibliographical references and index.
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| 541 |
1 |
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|e 00022380
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| 505 |
0 |
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|a Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 700 |
1 |
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|a Dhar, Ravi.
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| 852 |
1 |
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|a Ayesha Abed Library
|c General Shelf.
|
| 999 |
|
|
|c 10712
|d 10712
|
| 952 |
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