APA-referens (7:e uppl.)

Winer, R. S., & Dhar, R. (2011). Marketing management (4th ed.). Pearson Prentice Hall.

Chicago-referens (17:e uppl.)

Winer, Russell S., och Ravi Dhar. Marketing Management. 4th ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2011.

MLA-referens (8:e uppl.)

Winer, Russell S., och Ravi Dhar. Marketing Management. 4th ed. Pearson Prentice Hall, 2011.