Winer, R. S., & Dhar, R. (2011). Marketing management (4th ed.). Pearson Prentice Hall.
Chicago Style (17th ed.) CitationWiner, Russell S., and Ravi Dhar. Marketing Management. 4th ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2011.
MLA citiranjeWiner, Russell S., and Ravi Dhar. Marketing Management. 4th ed. Pearson Prentice Hall, 2011.
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