Style de citation APA (7e éd.)

Winer, R. S., & Dhar, R. (2011). Marketing management (4th ed.). Pearson Prentice Hall.

Style de citation Chicago (17e éd.)

Winer, Russell S., et Ravi Dhar. Marketing Management. 4th ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2011.

Style de citation MLA (8e éd.)

Winer, Russell S., et Ravi Dhar. Marketing Management. 4th ed. Pearson Prentice Hall, 2011.