Cita APA (7a ed.)

Winer, R. S., & Dhar, R. (2011). Marketing management (4th ed.). Pearson Prentice Hall.

Cita Chicago Style (17a ed.)

Winer, Russell S., y Ravi Dhar. Marketing Management. 4th ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2011.

Cita MLA (8a ed.)

Winer, Russell S., y Ravi Dhar. Marketing Management. 4th ed. Pearson Prentice Hall, 2011.