APA (7th ed.) Citation

Winer, R. S., & Dhar, R. (2011). Marketing management (4th ed.). Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Winer, Russell S., and Ravi Dhar. Marketing Management. 4th ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2011.

MLA (8th ed.) Citation

Winer, Russell S., and Ravi Dhar. Marketing Management. 4th ed. Pearson Prentice Hall, 2011.