Marketing : real people, real choices /
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Format: | Livre |
| Langue: | English |
| Publié: |
Upper Saddle River, N.J. : New Delhi ; Pearson,
Prentice Hall :
c2003 [reprinted 2005].
|
| Édition: | Third edition |
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xxxiii, 616 pages : color illustrations ; 28 cm. |
|---|---|
| Bibliographie: | Includes bibliographical references (pages 577-590) and index. |
| ISBN: | 8129709996 0130351342 |