Data mining techniques : for marketing, sales, and customer relationship management /
| Päätekijä: | |
|---|---|
| Muut tekijät: | |
| Aineistotyyppi: | Kirja |
| Kieli: | English |
| Julkaistu: |
Indianapolis, Ind. :
Wiley Pub.,
c2004.
|
| Painos: | 2nd ed. |
| Aiheet: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Sisällysluettelo:
- Why and what is data mining?
- The virtuous cycle of data mining
- Data mining methodology and best practices
- Data mining applications in marketing and customer relationship management
- The lure of statistics: data mining using familiar tools
- Decision trees
- Artificial neural networks
- Nearest neighbor approaches : memory-based reasoning and collaborative filtering
- Market basket analysis and association rules
- Link analysis
- Automatic Cluster detection
- Knowing when to worry: hazard functions and survival analysis in marketing
- Genetic algorithms
- Data mining throughout the customer life cycle
- Data warehousing, OLAP, and data mining
- Building the data mining environment
- Preparing data for mining
- Putting data mining to work.