Data mining techniques : for marketing, sales, and customer relationship management /

Data mining techniques : for marketing, sales, and customer relationship management /

Detalhes bibliográficos
Autor principal: Berry, Michael J. A.
Outros Autores: Linoff, Gordon
Formato: Livro
Idioma:English
Publicado em: Indianapolis, Ind. : Wiley Pub., c2004.
Edição:2nd ed.
Assuntos:
Data mining.
Marketing > Data processing.
Business > Data processing.
Classic Catalogue: View this record in Classic Catalogue

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