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01856nam a2200289 a 4500 |
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13429652 |
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110222s2004 inua 001 0 eng d |
010 |
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|a 2003026693
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020 |
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|a 9780471470649
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020 |
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|a 0471470643 (paper/website)
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040 |
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|a DLC
|c DLC
|d DLC
|d BD-DhAAL
|
082 |
0 |
0 |
|a 658.8/02
|2 22
|
100 |
1 |
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|a Berry, Michael J. A.
|
245 |
1 |
0 |
|a Data mining techniques :
|b for marketing, sales, and customer relationship management /
|c Michael J.A. Berry, Gordon S. Linoff.
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250 |
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|a 2nd ed.
|
260 |
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|a Indianapolis, Ind. :
|b Wiley Pub.,
|c c2004.
|
300 |
|
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|a xxv, 643 p. :
|b ill. ;
|c 24 cm.
|
500 |
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|a Includes index.
|
505 |
0 |
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|a Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
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541 |
1 |
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|e 00021975
|
650 |
|
0 |
|a Data mining.
|
650 |
|
0 |
|a Marketing
|x Data processing.
|
650 |
|
0 |
|a Business
|x Data processing.
|
700 |
1 |
|
|a Linoff, Gordon.
|
852 |
4 |
|
|a Ayesha Abed Library
|j General shelf
|
999 |
|
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|c 10474
|d 10474
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952 |
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|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_02_BER
|7 0
|9 14426
|a BRACUL
|b BRACUL
|c GEN
|d 2011-02-24
|e Karim International
|g 3500.00
|l 5
|m 19
|o 658.802 BER
|p 3010021975
|r 2019-09-08
|s 2019-08-07
|t 1
|w 2011-02-24
|y BK
|