Data mining techniques : for marketing, sales, and customer relationship management /

书目详细资料
主要作者: Berry, Michael J. A.
其他作者: Linoff, Gordon
格式: 图书
语言:English
出版: Indianapolis, Ind. : Wiley Pub., c2004.
版:2nd ed.
主题:
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100 1 |a Berry, Michael J. A. 
245 1 0 |a Data mining techniques :  |b for marketing, sales, and customer relationship management /  |c Michael J.A. Berry, Gordon S. Linoff. 
250 |a 2nd ed. 
260 |a Indianapolis, Ind. :  |b Wiley Pub.,  |c c2004. 
300 |a xxv, 643 p. :  |b ill. ;  |c 24 cm. 
500 |a Includes index. 
505 0 |a Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work. 
541 1 |e 00021975 
650 0 |a Data mining. 
650 0 |a Marketing  |x Data processing. 
650 0 |a Business  |x Data processing. 
700 1 |a Linoff, Gordon. 
852 4 |a Ayesha Abed Library  |j General shelf 
999 |c 10474  |d 10474 
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