Data mining techniques : for marketing, sales, and customer relationship management /

Data mining techniques : for marketing, sales, and customer relationship management /

Bibliographic Details
Main Author: Berry, Michael J. A.
Other Authors: Linoff, Gordon
Format: Book
Language:English
Published: Indianapolis, Ind. : Wiley Pub., c2004.
Edition:2nd ed.
Subjects:
Data mining.
Marketing > Data processing.
Business > Data processing.
Classic Catalogue: View this record in Classic Catalogue
Description
Item Description:Includes index.
Physical Description:xxv, 643 p. : ill. ; 24 cm.
ISBN:9780471470649
0471470643 (paper/website)

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