Berry, M. J. A., & Linoff, G. (2004). Data mining techniques: For marketing, sales, and customer relationship management (2nd ed.). Wiley Pub..

Berry, Michael J. A., and Gordon Linoff. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. 2nd ed. Indianapolis, Ind.: Wiley Pub., 2004.

Berry, Michael J. A., and Gordon Linoff. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. 2nd ed. Wiley Pub., 2004.