Berry, M. J. A., & Linoff, G. (2004). Data mining techniques: For marketing, sales, and customer relationship management (2nd ed.). Wiley Pub..
Cita Chicago Style (17a ed.)Berry, Michael J. A., y Gordon Linoff. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. 2nd ed. Indianapolis, Ind.: Wiley Pub., 2004.
Cita MLA (8a ed.)Berry, Michael J. A., y Gordon Linoff. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. 2nd ed. Wiley Pub., 2004.
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