Facebook marketing : designing your next marketing campaign /

書目詳細資料
主要作者: Levy, Justin R. (Justin Robert)
格式: 圖書
語言:English
出版: Indianapolis, Ind. : Que, c2010.
版:2nd ed.
主題:
Classic Catalogue: View this record in Classic Catalogue
書本目錄:
  • From dorm room to boardroom : the growth of social networks
  • Getting around Facebook : the basics
  • Establishing a corporate presence
  • Extending Facebook into the interwebs : the power and reach of Facebook connect
  • Facebook advertising : how and why you should be using it
  • Extending the experience with Facebook apps
  • Addressing privacy concerns
  • Developing a Facebook marketing strategy
  • Using facebook to develop communities
  • Best in class
  • Shaking the crystal ball : what's next for Facebook.